JohnQuinnTV

JOHNQUINN

The Power of Television

NO OTHER MEDIUM ON EARTH HAS IMPACTED SOCIETY LIKE
TELEVISION. It informs, entertains, motivates and changes
behavior. Its attributes of sight, sound, motion and emotion make it
the most persuasive medium to date. Television is everywhere. It
reaches 93% of the adult population every day. No other major
medium can claim this kind of influence; not radio, not newspapers.
In fact, watching television is a favorite activity. We commit over 4
hours a day - on average- to television viewing.

Every year, companies like Booz Allen & Hamilton, Roper Research
and Bruskin Audits conduct research that evaluates the way people
receive and process information. The results continue to
demonstrate that Television is the dominant medium across all
demographic groups. By tapping into the power of Television, your
organization can reach and influence the power within our Nation’s
Capital.

Why Television Works:

It’s because people learn in different ways. Some of us learn better
when we hear information. Some of us learn better when we see
information. Still, others learn better when they see and hear
information. Television does both. It can deliver a compelling
message with long-term viewer recall. It is by far the one medium
where your message can have maximum impact on your target
market.

Some Challenges:

It’s a very crowded field of competing organizations. Each jockeys to
get its message selected by broadcast media for airplay. The
average television station receives over 50 PSAs each week.
Competition is fierce. So, the objective of a public awareness
campaign is twofold: to increase awareness of an organization in the
minds of the media and then the organization’s target audience.

Meeting the Challenge:

John Quinn has helped numerous organizations deliver their
messages to their unique target audiences through creative cost
effective productions, compelling and effective campaign vignettes
and award-winning long-form marketing videos that work. From
conception to completion, I can will help you create a marketing
campaign that is sure to enhance your marketing goals on target,
on budget and on time.

Germany: "Freedom Without Walls"

30-second spot produced for
the German Embassy that
commemorates and celebrates
the 20th anniversary of the fall
of the Berlin Wall. 2010 Telly
Award Winner

Real life. MAD MAN

Kazakhstan: "On the Road to
Europe"

30-second image spot created
for the Embassy of the
Republic of Kazakhstan that
focused on positioning the
country a an excellent trading
partner with Europe. 2011 Telly
Award Winner