There once was a time when PSAs roamed
freely across vast broadcast airwaves.
While there have been occasional late
night sightings, daytime rotations of PSAs
on broadcast stations in the top 20
markets are virtually a thing of the past.
Due to the Telecommunications
Deregulation Act of 1997, radio and
television stations are not required to air
PSAs as they once did.
Today, stations often use the time which
was once allocated for PSAs to air paid
advertising. As a result, many
organizations like yours now earmark
portions of their budgets for advertising
schedules in key markets. In this modern
world, it is best to employ a mix of paid
airtime supplemented by free PSA airtime.
Discover how underwriting a campaign
can maximize the reach for cause-related
messages.
freely across vast broadcast airwaves.
While there have been occasional late
night sightings, daytime rotations of PSAs
on broadcast stations in the top 20
markets are virtually a thing of the past.
Due to the Telecommunications
Deregulation Act of 1997, radio and
television stations are not required to air
PSAs as they once did.
Today, stations often use the time which
was once allocated for PSAs to air paid
advertising. As a result, many
organizations like yours now earmark
portions of their budgets for advertising
schedules in key markets. In this modern
world, it is best to employ a mix of paid
airtime supplemented by free PSA airtime.
Discover how underwriting a campaign
can maximize the reach for cause-related
messages.
The PSA Saurus (awarenus premptus)
Underwritten PSAs It's Evolution.
| JOHNQUINN |
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| Real life. MAD MAN |