Poster: cross-promotion between
Potomac Mills, ABC 7 and The Nissan
Pavilion. Shoppers were invited to
save store receipts from participating
mall merchants to exchange them for
seats at various concerts at The
Nissan Pavilion.
Point of Purchase: registration
featured in Washington area retail
store locations where customers
registered to win a trip for 2 to New
York to see “Live with Regis & Kelly.”
Point of Purchase: display featured in
Washington Metro Area Pizza Hut
restaurants that cross promoted the
Merriweather Post Pavilion concert
season with MIX 107.3 FM.
Full-Page Display Ad: promoting MIX
107.3 FM and various concert venues
in the Washington Metropolitan Area.
Point of Purchase: registration
featured in Washington Area
Blockbuster Video store locations
where customers registered to win free
tickets to the Constitution Hall taping of
Jeopardy!
Cover: for the 3rd Annual Global
Community Calendar which highlighted
participating countries and
Ambassadors. The Calendars were
distributed to Capitol Hill offices by
ABC 7 and POLITICO